The art of elevating tech touch Customer Success strategies with AI: Creating value for all customer tiers

In today's fast-paced digital landscape, customer success has become a driving force for revenue increase and a critical differentiator for businesses focusing on retention and growth of  their customer base through delivering an effortless and valdue driving experience.  The growth potential through this focus is significant and explains why it is so important to focus on retaining and growing existing customers. Traditional methods of customer interaction, such as in-person meetings ...

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The people side of Customer Success – Expert Insights on core principles and the transformative impact of AI

Exiting announcement from the Institute of Marketing and Customer Insight at Hochschule St Gallen. In the March/2024 issue of the Marketing Review St Gallen  which focuses on Customer Success and its impact in B2B, I could share my views focusing specifically on the people side of Customer Success. My article explores the pivotal role of Customer Success (CS) in organizations from the perspective of a practitioner, emphasizing its importance in economic turbulence ...

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