Exiting announcement from the Institute of Marketing and Customer Insight at Hochschule St Gallen. In the March/2024 issue of the Marketing Review St Gallen  which focuses on Customer Success and its impact in B2B, I could share my views focusing specifically on the people side of Customer Success. My article explores the pivotal role of Customer Success (CS) in organizations from the perspective of a practitioner, emphasizing its importance in economic turbulence ...

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